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Mission, Vision and Values PDF Print E-mail
Monday, 21 March 2011 01:41



The world is changing all around us. To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what's to come. We must get ready for tomorrow today.

Our Mission

Our Road map starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.

Our mission is to produce finest quality handicrafts trough constant innovation and inspiration. Nothing is more important delivering exceptionally good to our customers for their benefit that will result in our benefit.

Our Vision

Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.

We believe in VIP (Vision Integrated performance)

People: Provide a platform to work where people can perform at their best.

Portfolio: Bring to the World a portfolio of quality products that anticipate and satisfy people's desires and needs.

Distributors: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.

Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.

Productivity: Be a highly effective, lean and fast-moving organization

Our Values

We as a pencil and our values serve as a compass for our actions and describe how we behave in the world.

Leadership: The courage to shape a better future

Collaboration: Leverage collective genius

Integrity: Be real

Accountability: If it is to be, it's up to me

Passion: Committed in heart and mind

Diversity: Be a opportunist

Customer: We have a profound respect for our customers

Time: We deliver in Time

Need: We understand 1st then to be understood

Treatment: We Care

Improvement: We improve incrementally and perpetually

Work: We enjoy the process

Quality; What we do, we do well



Last Updated on Tuesday, 22 March 2011 11:54

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