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Tuesday, 15 March 2011 06:50


Optimum Group has come a long way since 1991. We have evolved through many transitions to what is known today as a household name i.e. Optimum Group.

Today where we are, it is only because of our valued customer from all over the world, loyalty of our committed Human resource to provide international standard products. We are committed to work for the benefit of our valued customers that will always result in our benefit.  We are with the customers. Our identity is Care to every single customer. Customer’s WIN is the only way to win for OPTIMUM.

It is pertinent to mention that the significance of ethics and integrity cannot be emphasized enough. Especially people belonging to the profession of Export must adhere to these principles religiously. It is well said that 'a person who is trustworthy in very small matters is also trustworthy in great ones; and the person who is dishonest in very small matters is also dishonest in great ones!

Optimum Group is in the implementation phase of restructuring- Another change in the inherent landscape of the Group. It is expected that this overhaul would bring about positive dimensions within the organization. There will be more zeal and vigor to add to our existing work culture.

In order to progress, we must focus on achieving financial and corporate objectives. This achievement can not be attained without utmost commitment to acquiring technical proficiency and exhibiting an extra ordinarily high degree of professionalism. We must aim to develop ourselves as distinctive individuals in the marketplace and strive for excellence in every thing and anything we do, irrespective of how trivial it is.

An organization only and always progresses based on its pool of human resource. Therefore the quality of personnel dictates the heights that any organization scales. The new set up imposes upon us multiple challenges. Hence it demands from each one of us an increased level of effort and strengthened commitment. I expect the coming year Inshallah to outdo the previous years by significant leaps and bounds. As part of the Optimum Group family, each one of us must shoulder the responsibility to elevate our Group to the status of the 'Best Exporter' in the industry. This can only materialize if we infuse within ourselves a sense of ownership of the organization that we are a part of.

The importance of unhindered flow of communication cannot be undermined in this regard.

I trust that the key values of our organization will guide our thoughts and actions in the pursuit of sustainable development of the bank. I am confident that each one of you will play our part for the greater good of Optimum group.


N A Hashmi

Group Chief Executive Officer

Last Updated on Friday, 18 March 2011 10:32

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Do you believe that supplier should always focuses to maintain balance between Production Capability and the Production for timely execution of delivery promise?